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Innovate Locally to Win Globally (PB)

byD. A. Prasanna & Arun Tiwari

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Author
D. A. Prasanna & Arun Tiwari
Publisher
Sakal Publications
Language
English
Pages
424
Published
2022
Dimensions
6.14 x 9.21

About this book

This book is about innovation for more affordable healthcare. Necessity is the mother of invention. Patients in India pay only about a tenth of USA prices for similar outcomes. This makes the Indian market the best inspiration for affordable care solutions. The book is the experiential narrative of an engineer-cum-business leader, who led over four decades’ companies in technology, health systems, clinical research, public health and universities.

The book concludes with a vision of MedTech from the present $12B to $50B in 2025 and $100B by 2030. This would happen, not by commercial wizardry, but by taking modern healthcare services to every district of India and thereby serving a market of over a billion people. The products and services developed in this process and the global cadre of skilled people in MedTech emerging out of this eco-system would make this possible.

Organized into 18 chapters, the book inspires the indomitable spirit of creativity and entrepreneurship and shares a candid chronicle of the success of Indians globally, and how many global companies and international experts turned India-enthusiasts, making India the centrepiece of their business strategy. Studded with rare pictures of luminaries and historical moments, it is a must-read for anyone who believes in, ‘If it is doable, I can do it,’

Nothing is impossible!

The book illustrates painstaking and relentless work necessary to create a technology-intensive industry in a developing country. It doesn’t happen in a flash, and it doesn’t happen in a straight line. It takes leaders with imagination, courage, doggedness, and grit, who replace one ambitious goal with another until eventually they achieve results that would have seemed impossible in the beginning.

 

About the author

Arun Tiwari

Arun Tiwari

ARUN TIWARI is a missile scientist turned teacher and author and widely recognized as a pupil of Dr APJ Abdul Kalam, 11th President of India, with whom he spent 33 years right from the Missile laboratory to the Presidential team as a co-author of five books. He wrote a copious APJ Abdul Kalam: A Life after Dr Kalam s death, which is considered as the most authentic account of India s advancement in technology.

Prof. Tiwari has played a pivotal role in developing India s first indigenous coronary stent in mid 1995 as a spinoff of defence technology and since then worked tirelessly for self-reliance in socially relevant technologies. He is a founder-member of Cardiac Research & Education (CARE) Foundation, established the first link of Pan-Africa e-Network connecting Indian hospitals and university with their African counterparts, and is a Platinum Jubilee Mentor of CSIR-Indian Institute of Chemical Technology. He teaches at the University of Hyderabad as an adjunct professor. (aruntiwari(dot)com)

D. A. Prasanna

D A Prasanna is an engineer from National Institute of Engineering, Mysore and an MBA from IIM Ahmedabad. An architect of Wipro HR policies in 1980s, he is known for setting up Wipro Leadership Program. Later as founding CEO of WiproGE, Prsanna pioneered new business models in MedTech sector, creating market and taking GE to number one. Demonstrating successfully ‘Make in India’, engineer, innovate affordable products for the world, put foundation for India as a global hub for medical technology. As Vice Chairman of Wipro, Prasanna disrupted radiology, setting up service between MGH Boston and Manipal Hospital, Bangalore. Working as Executive Chairman of Manipal group, Prasanna corporatized education and healthcare delivery. Prasanna setup world’s leading clinical research organization in regenerative medicine and diagnostic agents. He is Chief Patron of Prasanna School of Public health in Manipal University and mentors entrepreneurs and companies. Read more about him on his website http://www.daprasanna.com.

 

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Innovate Locally to Win Globally (PB)₹899

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